Figure 1. Schematic representation of Timbali’s enabling environment to successfully link small-scale farmers to markets in order to increase sustainability

The key elements of the Timbali model are:
1. Coordination of Production Objective is aimed at recruiting, planning, establishing infrastructure, product development and acquiring production loan financing whereby production is coordinated within the cluster to satisfy market demand.
2. Extension of the product support chain Objective is aimed at consistently delivering a quality product to the market through quality control, logistics, marketing and sales.
3. Regulation and Coordination of market supply Objective is aimed at consistently meeting market demand with predictable high quality products.
4. Forming of strategic support alliances and technology packaging Objective is aimed to develop well informed, globally-competitive small-scale farmers through continuous skills development, training, communication, technology packaging and accessibility to information. The green column represents coordinated production of specific market-driven crops that are supplied to both the open- and direct markets. Coordinated market supply is a critical success factor that Timbali provides to the farmers to be able to access loan financing. The next critical success factor that Timbali
provides is the product support chain depicted by the blue blocks that critically links the farmers to the markets. Timbali’s holistic support services that create an enabling environment through
market linkages are depicted in Figure 1.