There are two big market days for the amaBlom farmers every year – Valentine’s Day and Mother’s Day. This year, the Valentines sales were over the top! The farmers work so hard many weeks before these days to ensure their production is top notch, and they did not disappoint this year.

Increase in average price on Multiflora market = 62%

Increase in Multiflora stem sales = 45%

Increase in Direct stem sales = 34%

We rejoice with the amaBlom farmers in this great achievement. Their sales are increasing almost every week. We give special thanks to our CEO, Louise de Klerk, who initiated the change in the packaging, reported in the previous newsletter, which contributed largely to this achievement.